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CUSTOMER RELATIONSHIP GUIDE
I. RELATIONSHIP—BETWEEN WELLBORN CABINET, INC., AND WELLBORN DEALERS
The purpose of this document is to promote a congenial relationship between Wellborn Cabinet, Inc. and Wellborn Dealers,
which encourages cooperation for the ultimate satisfaction of consumer purchasers and for the mutual benefit of both the
Wellborn Dealer and Wellborn Cabinet, Inc. Each party is responsible for treating each other with dignity and respect.
Wellborn Cabinet, Inc. relies on each Wellborn Dealer to provide facilities, staff and business knowledge to build and
maintain consumer purchaser confidence in the Wellborn products.
The Wellborn Dealer, in turn, relies on Wellborn Cabinet, Inc. to provide quality products and exemplary customer service,
and to continually strive to maintain and improve its products and services.
This dependence, one upon the other, requires a spirit of trust, cooperation and confidence between the Wellborn Dealer and Wellborn
Cabinet, Inc. In order to foster trust, cooperation and confidence, Wellborn Cabinet, Inc. has put into place mechanisms to gain
Wellborn Dealer input to help Wellborn in planning and decision-making regarding products and services. It is the Wellborn
Dealer’s responsibility to participate and aid us in this process, such as with customer surveys.
This document (i) authorizes the Wellborn Dealer to sell and service Wellborn Cabinet, Inc. products and to represent itself as a
Wellborn Dealer; (ii) states the responsibilities of the Wellborn Dealer and Wellborn Cabinet, Inc. to each other and to
consumer purchasers; (iii) reflects the mutual dependency of the Wellborn Dealer and Wellborn Cabinet, Inc. in satisfying
consumer purchasers and meeting each entity’s business objectives.
II. APPOINTMENT AS DEALER
Wellborn Cabinet, Inc. appoints the Wellborn Dealer as a non-exclusive Dealer of Wellborn Cabinet, Inc. The Wellborn Dealer
has the right to buy Wellborn and its other brands’ products and the obligation to market and service those products according
to this document and all related documents, including, but not limited to, the Purchase Agreement.
This Wellborn Dealer Responsibility document does not replace or supersede the Purchase Agreement, but rather, is in addition
to the Purchase Agreement. This Wellborn Dealer Responsibility document is applicable to all direct Dealers of Wellborn
Cabinet, Inc.
III. RESPONSIBILITY TO PROMOTE AND SELL
The Wellborn Dealer agrees to sell and promote the purchase and use of Wellborn Products by consumers located throughout
its geographic area and to do so effectively, ethically and lawfully. To achieve this objective, the Wellborn Dealer agrees to:
A. Maintain an adequate number of trained personnel to promote and sell the Wellborn products
B. Maintain a minimum of 50% of total displays in each of Wellborn Dealer’s showrooms as Wellborn Cabinet, Inc.
displays
C. Maintain clean, well-merchandised Wellborn displays with current door styles
D. Disclose on the bill of sale/invoice any equipment, accessory or part not supplied by Wellborn, indicating that the
particular equipment, accessory or part is not warranted by Wellborn Cabinet, Inc.
E. Provide consumer purchasers with Wellborn’s Warranty and cabinet care information
F. Ensure that each consumer purchaser has a satisfactory purchase and delivery experience
Wellborn Cabinet, Inc. will provide sales leads to the Wellborn Dealer. Wellborn Dealer agrees to follow-up on these leads
by contacting the individual or organization to provide information and assistance to promote and sell Wellborn cabinetry.
Wellborn Dealer agrees that any advertisement or promotional activities conducted by the Wellborn Dealer that include
Wellborn products shall be lawful, ethical, not misleading and shall serve to enhance the reputation of the Wellborn Dealer
and that of Wellborn Cabinet, Inc.
The Wellborn Dealer agrees to abide by the specifics of business operation as laid out by the Wellborn Cabinet, Inc. Purchase
Agreement.