832 / 878
Premier–12–52
Co-operative Program -
2
Ways To File A Claim
(continued)
3. Please pay close attention to your invoice to make sure the invoice is totally covered by Co-op. Co-op will not show
up on your Order Confirmation, but the Order Reason (found in the “Information” section at the top) will read COOP-
Quick Ship, COOP-Samples, etc. The actual Co-op credit will show once the order is invoiced.
4. If your Co-op balance doesn’t fully cover the invoice, you must submit your claim to the Marketing Department via
fax, regular mail or e-mail to receive credit. (See the procedures for Manually Processed Claims below.)
Items Eligible for Co-op at Order Entry
Only items included on the Direct Connect Quick Ship (Co-op) and Sales and Marketing (Co-op) order screens:
• Literature
• SFKs
• And much more!
Items NOT Eligible for Co-op at Order Entry
• Model Homes
• New Leaf Promotional Products
• Wellborn Promotions
• All advertisements and marketing materials not included on the Direct Connect Quick Ship (Co-op) and
Sales and Marketing (Co-op) order screens
Manually Processed Claims
1. Complete the Co-op Claim Form for each invoice.
2. Include needed documentation, such as copies of paid invoices, newspaper or magazine tear sheets, radio or television
script affidavits with program log verification, photographs of trade show events, etc.
3. Mail to:
Wellborn Cabinet, Inc.
Attention: Co-op
P.O. Box 1210
Ashland, AL 36251
Or Fax:
256-354-1874
Or scan and e-mail forms and all supporting documentation to:
coop@wellborn.com.
The Following Expenditures Cannot be Claimed on the Co-op Program:
1. 8’ Design centers—See your Wellborn Territory Manager about the 50% Display Program
2. Wall Mount Door Display
3. Showroom displays
4. Production or preparation costs of locally produced consumer or trade advertisements or advertising materials
5. Business forms, letterhead and business cards for the dealer/distributor
6. Advertisements in any fraternal or political activity or program
7. Postage, freight, handling, taxes or service charges related to purchase of any advertising
8. Travel costs related to attendance at local or national sales meetings or conventions
9. Advertising agency commissions
10. CAD programs and annual support fees
Co-operative Program - Merchandising
3
Ways to Order Merchandising Items
1. Direct Connect Quick Ship (Co-op) Order: Look for the symbol denoting items available in the
Quick Ship program.
2. Direct Connect Sales and Marketing (Co-op) Order for all merchandising items.
3. Direct Connect Standard Order can be placed, but Co-op will not be applied when invoiced.
Merchandising
A. Literature & Marketing Support Materials
• Literature: Wellborn literature and marketing support materials qualify for 100% Co-op reimbursement.
• Photographic Services: The following Photographic Services are available for Co-op reimbursement:
• Prints & Duratrans reimbursed: 100%
• Billboards reimbursed: 50%
• Pop-Up Displays reimbursed: 100%
• Truck Decals reimbursed: 50%