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Co-operative Program - Other Eligible Items (continued)
Co-operative Program - Co-op Advertising Policy Chart
Co-op Advertising Policy
Wellborn Cabinet, Inc.
Wellborn Cabinet, Inc. Merchandising Reimbursement Schedule
Section Item
Reimbursement
Rate
A Literature & Marketing Support Materials
100%
Design Center & Wall Mount Displays
Not Eligible
B Samples
100%
Design Center/Wall Mount Replacement Items
100%
Wellborn Cabinet, Inc. Advertising Reimbursement Schedule
A Television and Radio Advertising
50%
B Company Website*
50%
C Internet Advertising/Website*
50%
D Houzz Professional Listings/
Wellborn Cabinet Projects
50%
E Newspaper, Magazine, Catalog, Shopper Circulars,
Flyers & Inserts
50%
F Direct Mail, Email & Lead Response
50%
G Trade & Consumer Shows
50%
H Joint Advertising with Your Customers
50%
I
Yellow Page Advertising
50%
Reimbursement
J
Wellborn’s National Yellow Page Trademark Program Based on
Sales Volume
K NARI, NAHB Remodeler Council & NKBA Local Dues
50%
L Dealer Open House & Business Meetings
50%
M Merchandising Sales & Promotional Programs
50%
N Model Home/Parade of Homes Program
50%
O Outdoor & Indoor Advertising
50%
Wellborn Academy Training Seminars
Eligible for 100% Co-op Reimbursement
Most Wellborn Academy registration fees may be deducted from Co-op at the time of registration, provided funds are
available. Otherwise, a copy of the check and registration form are needed with the Co-op claim. Wellborn Academy
classes eligible for Co-op reimbursement: Wellborn Closet Training, Associate Dealer Training, Wellborn Selling
Solutions, Installation and Finishing Touch, Finishing Touch (1 Day), 2020 and ProKitchen.
Authorized Contractor
Training is not eligible for coop reimbursement.
Wellborn Academy expenses eligible for 100% Co-op reimbursement include:
• Registration Fees
• Hotel cost
• Airfare
• Mileage at $0.39 per mile
Designated Wellborn Promotions
Eligible for 100% Co-op Reimbursement
Special pre-approved promotions qualify for reimbursement. Wellborn will provide all information on these programs as
they become available.
Requires prior approval from Regional Sales Manager and Wellborn Management.
Other
Any non-standard Merchandising methods requires
written pre-approval by Regional Sales Manager and Wellborn
Management.
* All coop advertising is subject to review