840 / 878
Premier–12–60
Logo Print Guidelines
(continued)
Estate Collection Logo
The Estate Collection logo must be used in all print advertisements and
promotional materials in a size equivalent to the dealer’s or distributor’s logo
in the ad. No Co-op will be issued for missing or improper logo. The logo must
be the proper logo style shown.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other than
PMS 202C Red
Logo must print PMS 202C red and PMS 465C gold in:
• Two color ad when the colors are black and PMS 202C red
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
Estate red: 0% cyan, 100% magenta, 61% yellow and 43% black
Estate gold: 20% cyan, 32% magenta, 58% yellow and 0% black
For additional logo information, please refer to the WAY site:
Main Menu/Sales and Marketing/Advertising/Logo Standards-All Brands or
Main Menu/Sales and Marketing/Marketing Image Guidelines/Logo Designs
Active Living Logo
The Wellborn Cabinet, Inc. logo must be used whenever the Active Living
trademark is used in all print advertisements and promotional materials. See
above for Wellborn Cabinet, Inc. logo usage instructions. The Active Living
logo should be proportionally smaller. No Co-op will be issued for missing or
improper logo. The logo must be the proper logo style shown above.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other than
PMS 2955 Blue
Logo must print PMS 2955 blue and PMS 871 gold in:
• Two color ad when the colors are black and PMS 2955 blue
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
• Wellborn blue: 100% cyan, 45% magenta, 0% yellow and 37% black
• Wellborn gold: 15% cyan, 30% magenta, 65% yellow and 25% black
Home Concepts Logo
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other than
PMS 323C Green
Logo must print PMS 323C Green in:
• Two color ad when the colors are black and PMS 323C Green
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
Estate Green: 100% cyan, 0% magenta, 38% yellow and 47% black
Aspire Logo
Logo must print black in:
• Black and white ad
• Two color ad when the colors are 80% black plus another color other than
PMS 7637C Red
Logo must print PMS 7637C Red in:
• Two color ad when the colors are 80% black and PMS 7637C Red
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
Aspire Red: 30% cyan, 93% magenta, 62% yellow and 21% black