Wellborn Customer Guide

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including Displays, should not be used to represent the product beyond 12 months from date of manufacture. It is the
Wellborn Dealer’s responsibility to keep samples and showrooms current and to make sure their showroom is reflective of
Wellborn finishes and door styles. It is the Wellborn Dealer’s responsibility to check that samples are marked correctly for
accuracy of color and door profile before releasing for presentation.
XV. All Display Program requirements must be followed when ordering replacement displays.
Note: Wellborn’s Display Program is for Wellborn Dealers only. Display credits are not typically issued for 2-step dealers, where a
Wellborn Dealer sells to another dealer that is not set up directly with Wellborn. However, additional discounts may be available
for Associate Dealers and Trade Partners. See your Territory Manager for details.
CO-OP ADVERTISING AND MERCHANDISING
Wellborn Cabinet, Inc. offers the following Cooperative Advertising and Merchandising Program designed to support your efforts
to promote and sell Wellborn kitchen and bath cabinetry. Details of this program are located on in your
Wellborn Specification or Price Catalog.
Accrual
Co-op accrual is earned based on a percentage of your net purchases for all qualified Premier, Select, Wellborn Closets, Elegant Bath
and Estate cabinet purchases, excluding taxes and credit charges. See purchase agreement for Co-op Advertising and Merchandising
percentage. Co-op accrues daily based on daily account activity.
Reimbursement
1. The Co-op program reimburses at either 50% or 100% depending on the Co-op item. These items are detailed further
within the Marketing Materials section in the Wellborn Specification or Price Catalog.
2. Credits will be issued for Advertising and Merchandising methods submitted January through the following March based
on January through December net purchases. A three-month grace period is available to submit claims for calendar year
purchases.
Annual Cabinet (Purchase) Period Calendar Year
Co-op Claim (Submission) Period Calendar Year
3. Co-op claim forms must be submitted by March 31st after the close of the calendar year.
4. ADVERTISING CLAIM DEDUCTIONS CANNOT BE TAKEN FROM INVOICE REMITTANCE PRIOR TO RECEIPT OF
CREDIT MEMO. All Wellborn invoices must be paid in full for Co-op credit, unless Co-op is issued at order entry.
5. All approved claims not submitted at order entry will be paid by credit memo to your account.
6. Co-op credits will not be issued on accounts with payments 15 days from net terms.
7. All claims must be submitted within 45 days of invoice date for prompt credit to be issued.
8. Claims are processed as soon as all required documentation is received.
9. Co-op claims cannot be carried over to the next program year.
10. Claims will not be approved in excess of the individual dealer’s available Co-op credit balance.
Account Balance
1. Funds not claimed by March 31st will be forfeited.
2. Co-op balances can be found on the site on your account snapshot.
January February March April May June July August September October November December
January February March April May June July August September October November December January February March
CUSTOMER START-UP KITS
All Brands Customer Start Up Kit
Wellborn’s All Brands Customer Start-Up Kit contains marketing materials that will provide our new Wellborn dealers the tools
needed to get started selling Wellborn cabinetry in our Home Concepts, Select and Premier Series, Estate Collection, Elegant Bath
Collection and Wellborn Closets brands. Items in the kit are subject to change based on current marketing materials available.
International Accounts Start-Up Kit will only be shipped to Freight Forwarders dock. Dealer is responsible for delivery from
this point.