24 / 52
22
Submit the layout to the Sales Department for display credit approval.
III. The Wellborn Territory Manager is responsible for submitting all credit requests for displays. Before credit can be issued,
please have the Territory Manager verify the displays. After the floor plan and the cabinet installation are complete, credit
will be issued. The Wellborn Dealer may refer to Design Ideas section of the WAY Site for ideas.
IV. Please submit a copy of the layout, photography of the complete vignette and invoice to the Wellborn Territory Manager
prior to the credit being issued. Countertop installation is required for credit to be issued. The Wellborn Territory Manager is
responsible for submitting this information to the Credit Department.
V. No deductions on invoices should be taken under any circumstances. Deductions will result in account being placed on credit
hold. Wellborn Cabinet, Inc. has an aggressive permanent showroom display program to assist Wellborn Dealers in displaying
Wellborn cabinetry. Displays with detailed design, interior accessories, current door styles, and decorative kitchen accessories
that receive daily cleaning are proven to be one of the best consumer sales tools. Keeping each Wellborn display in good order
will assure a maximum return on the Wellborn Dealer’s showroom investment.
SHOWROOM DISPLAY PROGRAM DETAILS
I.
Showroom Display Discount of 50% will be allowed for all new Wellborn and Estate Dealers who dedicate a minimum of
50% of the total number of kitchen and bath displays to Wellborn cabinetry. For example, if a Wellborn Dealer has four
kitchen displays, at least two displays should be dedicated to Wellborn cabinetry.
II.
Under no circumstances will personal offices with doorway entrances, break rooms, bathrooms, copy rooms and conference
rooms be eligible for display discounts.
III. a.
Wellborn
Showroom displays should be permanent and consist of a minimum two 7’ sections of both wall and base cabinetry.
The kitchen displays should include decorative mouldings, interior accessories and door hardware. Bath displays also
need to be permanent displays that are at least 4’ wide and contain a vanity base, tri-view mirror and light combination.
b.
Estate
Dealer will display a minimum display of 7’ in length using one of the Estate inset door styles.
c.
Wellborn Closets
Dealer will display a minimum of one 4’ Wellborn Closets display. Wellborn Cabinet will offer a 50% discount from
your cost on your initial showroom display orders. Showroom displays must be in a retail establishment and approved
by the Wellborn Cabinet Showroom Department prior to ordering.
d.
Elegant Bath Collection
Standard Display Discount
Dealer will display a free standing vanity from the Elegant Bath Collection. However, if Dealer chooses to purchase and
display a free standing vanity from the Elegant Bath Collection, Wellborn will offer a 75% discount off one free standing
vanity display. Customer must retain the free standing Elegant Bath display in a retail showroom for a minimum of 3
years. A wall to wall vanity install will receive a standard 50% discount.
Display Discount for Additional Free Standing Vanity Displays
Free Standing Vanity Displays (quantities 2-3) at a 50% discount. Four or more no discount.
IV. Wellborn Design Centers and Wall Mount Displays can receive a 50% display discount.
V.
The Wellborn Dealer should have an existing showroom dedicated to retail traffic.
VI. Displays must be ordered within 60 days of dealer set up.
VII. Displays must be installed within 60 days from cabinet order date.
VIII. Credits must be submitted within 60 days of installation. Display discounts will only be given to displays in a retail
establishment.
IX. Display discount will be eligible for displays that are located in the exhibit area only. Designer desks and
reception desks located in the exhibit area are eligible for display discount.
X.
Please note that if at any time the Wellborn Dealer reduces the amount of dedicated floor space of Wellborn cabinetry, the
display discount program is subject to change for future displays.
XI. The Wellborn displays should, at minimum, have a three-year life before replacing cabinets.
XII. In the event Wellborn upgrades a door profile design, the Wellborn Dealer may replace the doors on the current display and
apply for 100% credit to the Co-operative Advertising and Merchandising Program within a period of three years.
XIII. Only Wellborn products will be available for display credit.
XIV. It is the nature of solid wood to vary somewhat in color and grain characteristics. Sample products may not precisely
reflect the natural grain and color found in Wellborn cabinets. Exposure to sunlight, smoke, household chemicals and
other environmental conditions will affect the color of the finish through time. Every wood species exhibits additional
characteristics with age such as darkening of grain, pinholes and sap runs. Because of these influences, finish samples,