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Logo Print Guidelines
(continued)
Elegant Bath Collection Logo
The Elegant Bath Collection trademark must be used in all print
advertisements and promotional materials in a size equivalent to
the dealer’s or distributor’s logo in the ad. No Co-op will be issued
for missing or improper logo. The logo must be the proper logo style
shown above.
Logo must print black in:
• Black and white ad
• One color ad when the colors are black plus another color other
than PMS 477 Brown
Logo must print PMS 477 brown in:
• One color ad when the colors are black and PMS 477 brown
• Four color process ad
Four color process ad logo must print:
• 50% cyan, 85% magenta, 100% yellow and 35% black
Estate Collection Logo
The Estate Collection logo must be used in all print advertisements
and promotional materials in a size equivalent to the dealer’s or
distributor’s logo in the ad. No Co-op will be issued for missing or
improper logo. The logo must be the proper logo style shown.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other
than PMS 202C Red
Logo must print PMS 202C red and PMS 465C gold in:
• Two color ad when the colors are black and PMS 202C red
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
Estate red: 0% cyan, 100% magenta, 61% yellow and 43% black
Estate gold: 20% cyan, 32% magenta, 58% yellow and 0% black
For additional logo information, please refer to the WAY site:
Main Menu/Sales and Marketing/Advertising/Logo Standards-All Brands or
Main Menu/Sales and Marketing/Marketing Image Guidelines/Logo Designs