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Premier–12–52
Logo Print Guidelines
Wellborn Logo
The Wellborn Cabinet, Inc. trademark must be used in all print
advertisements and promotional materials in a size equivalent to
the dealer’s or distributor’s logo in the ad. No Co-op will be issued
for missing or improper logo. The logo must be the proper logo style
shown above.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other
than PMS 2955 Blue
Logo must print PMS 2955 blue in:
• Two color ad when the colors are black and PMS 2955 blue
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
• 100% cyan, 45% magenta, 0% yellow and 37% black
When using “The Essence of Cabinetry”, tagline must print:
• PMS 871 Metallic Gold when running five color
• 15% cyan, 30% magenta, 65% yellow and 25% black or 50%
PMS 2955 when four color process is used
Wellborn Closets Logo
The Wellborn Cabinet, Inc. logo must be used whenever the
Wellborn Closets trademark is used in all print advertisements
and promotional materials. See above for Wellborn Cabinet, Inc.
logo usage instructions. The Wellborn Closets logo should be
proportionally smaller. No Co-op will be issued for missing or
improper logo. The logo must be the proper logo style shown above.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other
than PMS 2955 Blue
Logo must print PMS 2955 blue and PMS 188C in:
• Two color ad when the colors are black and PMS 2955 blue
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
• Wellborn blue: 100% cyan, 45% magenta, 0% yellow
and 37% black
• Pantone 188C: 0% cyan, 97% magenta, 100% yellow
and 50% black
Active Living Logo
The Wellborn Cabinet, Inc. logo must be used whenever the
Active Living trademark is used in all print advertisements and
promotional materials. See above for Wellborn Cabinet, Inc. logo
usage instructions. The Active Living logo should be proportionally
smaller. No Co-op will be issued for missing or improper logo. The
logo must be the proper logo style shown above.
Logo must print black in:
• Black and white ad
• Two color ad when the colors are black plus another color other
than PMS 2955 Blue
Logo must print PMS 2955 blue and PMS 871 gold in:
• Two color ad when the colors are black and PMS 2955 blue
• Five color ad (Four color process plus one PMS color)
Four color process ad logo must print:
• Wellborn blue: 100% cyan, 45% magenta, 0% yellow
and 37% black
• Wellborn gold: 15% cyan, 30% magenta, 65% yellow
and 25% black